Michael Associates creates marketing material for Brooksby
Leicester, UK - 23 July 2009
When Brooksby Melton College decided to change their marketing
focus they turned to Michael Associates. The agency worked
with the in house marketing team to develop a new approach
to their marketing.
To help enhance the colleges’ image and improve student
recruitment, Michael Associates used their skills to produce
an attractive 16 page unconventional summer prospectus. The
magazine, highlights the college’s courses to make
their services really stand out and prove attractive reading
to both teenage students and parents.
With the use of contemporary graphic design, Michael Associates
created the supplement to look unique in terms of its layout
by moving away from the so called “typical” college
feel to a combination of a times supplement and Glamour magazine.
Michael Associates also took care of the print management
of 240,000 copies that will be distributed in Leicestershire
and Nottinghamshire. The magazine will also be converted
into an interactive page turning digital publication to improve
the appearance of the college website.
Anita Ladva, Marketing Manager said “It has been
great working with Michael Associates on this project.
They were able to deliver on message, on time and on budget.
Michael and his team have created the right look and feel
to help us attract students for this coming year. We will
be using them again for all other promotional material.”.
Michael Cheung, Creative Director said “I am immensely
proud of this job and to be working with Brooksby Melton
College. Working on the colleges’ unique courses, was
a new challenge, as was coming in on budget. It was great
to be producing wonderful material for the college, that
not only will it be delivered as a newspaper supplement but
it will be used throughout the year with other new marketing
materials and digital solutions."
If you would like to contact Michael Associates
Limited for further information please ring 0845 838 6888
or visit the website www.michaelassociates.co.uk.
Michael Associates is a marketing and communications
agency based in Leicester. They have been established since
2005. With an initial history in website design, the agency
has rapidly expanded both client base and services in the
past four years to offer a unique marketing mix, including
graphic design, ecoprint, digital publishing and e-marketing
alongside the web design and development service. PR & Marketing
services, and a new events division Buddha Events.
Image: Front cover of the brochure is available
further press information please contact Michael Cheung:
Department, Michael Associates Ltd, Business
Box (Unit 32), 2 Oswin Road,
Brailsford Industrial Park,
Tel: +44 (0)845 838 6888
Tel International: +44 (0)870 766 8281
Fax: +44 (0)116 279 5001
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