Getting In Step for the ‘Shell Step Finals’
Leicester, UK - 02 September 2008
first week in September will see some keen students head
back early to University. Why you may ask? They are not only
keen to start the new year but are taking part in the Shell
Step Finals taking place up and down the country.
Shell Step is a programme designed to help SME’s develop
by kick-starting and managing new projects, and to give enterprising
students work experience within their areas of interest by
employing them for summer project placements.
Michael Cheung, Creative Director of Michael Associates,
a new media company based in Leicester, and a winning Shell
Step student himself back in 1999, will be one of the judges
at this year’s Shell Step local final being held at
Lincoln University on the 4th September, where students will
be expected to submit a report and deliver a presentation
on their summer projects, before being quizzed by a panel
of judges. The winning students can look forward to attending
the regional and possibly the National Final, later in the
This will be the third year Michael has taken a seat on
the judging panel. When asked about the programme Michael
said, “I think Shell Step is a fantastic programme
for students and businesses alike. I’m always impressed
by the quality of work undertaken by the students and the
benefits they provide to their host companies. From the students
entries it can be clearly seen that the experience they have
gained will help shape their future careers, and the quality
of their work is backed up by the fact that many students
stay in contact with their host company’s, often working
for them part time throughout their final year at University,
or going on to join the company after they have completed
their course. I’m looking forward to this year’s
judging process, and wish all those taking part the best
Notes to Editors
Images are available from firstname.lastname@example.org
Michael Associates is a leading marketing and communications
agency, dedicated to serving the East Midland business
community. They offer Design, Print, Web, PR & Marketing
services to local, national and international companies.
Their ethos is to encourage young people into the creative
community and develop their passion for business and to
become the entrepreneurs of the future.
To learn more about Michael Associates visit www.michaelassociates.co.uk
Shell Step recruits the UK’s brightest undergraduates
and matches them with the specific needs of the SME’s
who have registered with the programme. The programme is
managed by Success Matrix within the East Midlands area.
The range of projects undertaken is as varied as the students
themselves and can include, setting up It systems, website
development, marketing activities, graphic design and process
improvement amongst others.
To find out more about Shell Step and how you can take
part in next year’s programme visit www.step.org.uk.
Press interviews can be arranged through Anita Ladva on 0845 838 6888 or email@example.com
For further press information please contact:
Company Name: Michael Associates Ltd
Company Address: 1 Hazeldene Road, East Hamilton, Leicester, Leicestershire,
LE5 1UA. UK
Tel: +44 (0)845 838 6888
Fax: +44 (0)116 279 5001
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