Michael Associates and British Precast work together to
attain awards success
Leicester, UK - 26th June 2008
Leicester based new media agency, Michael Associates are
dusting down their dinner jackets following and invitation
by their clients, British Precast to join them as guests
at the Trade Association Forum Awards taking place on the
24th July at the Intercontinental Hotel, Park Lane, London.
British Precast, the trade association for the precast concrete
and masonry industry in the UK, also based in Leicester,
has been shortlisted in not one, but two of this year’s
awards categories, ‘Website of the Year award’ and
the ‘Best Annual Report of the Year Award’. The
Michael Associates team have been invited to join them at
the event as the design team behind their short-listed entries.
Michael Associates were responsible for the design, development
and build for the British Precast website at www.britishprecast.org.
Michael Associates worked with British Precast to create
an open website that provides their marketing team with full
control of the site. Michael Associates regularly assist
in the development of new content for the site in the form
of podcast, flipbooks, galleries, videos and other interactive
content to create an accessible, valuable and innovative
site to fulfil the needs of the association’s members
and target markets including architects, specifiers and engineers.
For the first time this year Michael Associates also took
on the design and development of the British Precast Annual
Review and Accounts Reports for the company after creating
new branding for the association. The clear and open design
of the Annual Review shows that the world of concrete is
anything but grey, showcasing a wide range of both member
and association projects throughout the year and is packed
with information about each of the numerous product associations
who make up British Precast.
Anita Ladva, Marketing Manager at British Precast said; “We
are delighted to have made the shortlist in the two award
categories and have invited the design team at Michael Associates
to join us at the awards ceremony as their hard work and
commitment has been an integral part of our making this year’s
shortlist for the awards. The Michael Associates team are
easy to work with as they understand our needs and way of
working in addition to having a good knowledge of our industry.
They are always on hand to offer us support, ideas and solutions.”
Michael Cheung, Creative Director of Michael Associates
said; “British Precast is an excellent organisation
to work with, they know what they want but are always open
to suggestion. Its great to see them get the recognition
they deserve, and I’m proud that the work we have done
with them has helped them attain a place on this year’s
awards shortlist, and will be rooting for them on the night.”
British Precast is the trade association
for the UK’s precast concrete manufacturers which
can trace its roots back to 1918. The main aims of the
Federation are to promote precast concrete in the construction
market, to disseminate information, through a range of
industry representation and by shared knowledge, to add
value to its member companies.
Members interests are continually developed through our team of dedicated professionals
who have extensive connections with organisations in the UK and worldwide to
represent members' interests. Website: www.britishprecast.org
Michael Associates is a new media agency
based in Leicester that has been established since 2005.
With an initial history in website design the agency has
rapidly expanded both client base and services in the past
three years to offer a unique marketing mix, including
graphic design, ecoprint, digital publishing and e-marketing
alongside the web design and development service.Website: www.michaelassociates.co.uk
The Trade Association Forum is a membership
body formed in 1997 to encourage the development and sharing
of best practice among UK trade associations. The awards
have been running since 2003 with the number and quality
of entries increasing each year.
Images are available from email@example.com
For further press information please contact:
Press Department on
Company Name Michael Associates Ltd
Company Address: 1 Hazeldene Road, East Hamilton, Leicester, Leicestershire, LE5 1UA. UK
Tel: +44 (0)845 838 6888
Fax: +44 (0)116 279 5001
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