Michael Associates Vote to Save Planet
Leicester, UK - 13 March 2009
Michael Associates and all its divisions have decided to
join the World Wildlife Funds’ VOTE EARTH campaign
on Saturday 28th March. They will join millions of people
switching off their lights between 8.30 -9.30 pm. This year,
Earth Hour has been transformed into the world’s first
global election, between Earth and global warming.
For the first time in history, people of all ages, nationalities,
race and background have the opportunity to use their light
switch as their vote – Switching off your lights is
a vote for Earth, or leaving them on is a vote for global
warming. WWF are urging the world to VOTE EARTH and reach
the target of 1 billion votes, which will be presented to
world leaders at the Global Climate Change Conference in
This meeting will determine official government policies
to take action against global warming, which will replace
the Kyoto Protocol. It is the chance for the people of
the world to make their voice heard.
Michael Cheung, Creative Director said “We all have
a vote, and every single vote counts. Together we can take
control of the future of our planet, for future generations.
We pride ourselves on being a green company and whole hearted
support the WWF & the Earth Hour campaign”
Join us by simply switching off your lights for one hour,
and join the world for Earth Hour.
Notes to Editors
Michael Associates is a marketing & communications
agency based in Leicester. They have been established since
2005. With an initial history in website design the agency
has rapidly expanded both client base and services in the
past three years to offer a unique marketing mix, including
graphic design, ecoprint, digital publishing and e-marketing
alongside the web design and development service. PR & Marketing
services, and a new events division Buddha Events.
WWF Earth Hour Notes
Earth Hour began in Sydney in 2007, when 2.2 million homes and businesses switched
off their lights for one hour. In 2008 the message had grown into a global
sustainability movement, with 50 million people switching off their lights.
Global landmarks such as the Golden Gate Bridge in San Francisco, Rome’s
Colosseum, the Sydney Opera House and the Coca Cola billboard in Times Square
all stood in darkness. In 2009, Earth Hour is being taken to the next level,
with the goal of 1 billion people switching off their lights as part of a
global vote. Unlike any election in history, it is not about what country
you’re from, but instead, what planet you’re from. VOTE EARTH
is a global call to action for every individual, every business, and every
A call to stand up and take control over
the future of our planet. Over 74 countries and
territories have pledged their support to VOTE EARTH during Earth Hour 2009,
number is growing everyday. www.earthhour.org
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